Using your thoughts from points three and four, start searching on both Google search, shopping and YouTube. Do a deep dive on Google – yes that’s right Google search is your friend.Identify the problem you are solving – by doing this, you’re getting into the ‘why’ of your product/service.Put yourself in your customer’s shoes – if you were going to purchase that item/trip/service, what would YOU want to know? Chances are it’s very similar!.Review customer queries – if you have a chatbot in place on your site or a direct information email, check what people regularly ask you about.Speak to the sales team – likely they’ve heard it before, from price queries to questioning the value, the sales team (if available) will be a huge resource.There are a number of ways to find out what typical objections your leads or potential customers have, here’s a few of the tactics we use to discover customer objections: This helped to increase bookings for a ‘wet-test’, which was the main objective of this website design. This information was key in our design process as we were able to include the answers to all these questions and more, helping customers feel comfortable and enabling them to book a Hot Tub test confidently. Is there somewhere safe I can store my valuables?.
I don’t want to try these out with a stranger, can I bring a friend?.Key queries our client would receive include: However, I don’t really feel comfortable being in swimwear around sales representatives I don’t know and it’s not clear how this ‘try before you buy’ process works. Given the high investment required to purchase a Hot Tub, I want to test them out at the showroom before I choose one. Through our research with both the sales team and customers, we were able to identify a key objection that customers of our Hot Tub client had – We worked with a client who offers luxury Hot Tubs, however, their website wasn’t converting to appointments with a sales representative. Let’s take a look at a great example around try before you buy. How does Objection Hunting affect conversion?
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